Interactive prototype driving £600k investment for FRNZY
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Outcomes
Streamlined investor pitching with an interactive prototype that effectively showcased FRNZY's core value
Improved market strategy by validating key hypotheses through user feedback and testing
Reduced development costs by prioritizing essential features and avoiding unnecessary iterations
Context Overview
FRNZY, a peer-to-peer live shopping platform, combines e-commerce and social media through live video streams and a dynamic marketplace.
The team needed a way to clearly communicate the platform’s value to investors and users. However, rushing into development without clear priorities led to inefficiencies and avoidable costs.
We helped by creating an interactive prototype that showcased FRNZY’s core value, making investor pitches and pre-sales more effective. The prototype also allowed them to test market hypotheses, refine their strategy, and focus on the features that mattered most, saving time and development costs.
This strategy led to a prototype that was not only visually appealing but also functionally sound and market-ready.
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